Metrics & Formulas
Definitions and formulas for every metric shown in the NavonaAI dashboard.
Metrics & Formulas
This page defines every metric shown in your NavonaAI dashboard and explains exactly how each one is calculated.
All metrics are based on your Online Store channel only. Orders from other sales channels (such as Amazon, eBay, or POS) and manually created draft orders are excluded.
Simplified Dashboard
The simplified dashboard shows three headline cards that give you an at-a-glance view of your store's abandonment impact.
Total Sales Lost
Estimated total sales lost to cart abandonment, derived from your total sales and cart-to-order rate. This is an estimate, not a direct measurement.
Total Sales Lost = (Funnel Revenue / Cart-to-Order Rate) - Funnel RevenueDoes not account for returns or refunds.
Abandonment Rate
The percentage of carts that didn't convert to a completed order.
Abandonment Rate = (Abandoned Carts / Carts Created) x 100Your abandonment rate is ranked against industry benchmarks:
| Rating | Range |
|---|---|
| Excellent | 42% or below |
| Good | 42.1% – 52.5% |
| Average | 52.6% – 70% |
| Below Average | 70.1% – 77% |
| Poor | 77.1% – 81.9% |
| Critical | Above 81.9% |
Industry average cart abandonment is around 70%. If your rate is significantly higher, review the Recovery Strategies section for actionable improvements.
Daily Impact
Estimated daily loss from cart abandonment, calculated by dividing your estimated total sales lost by the number of days in the selected period.
Daily Impact = Total Sales Lost / Number of Days in PeriodThe card also shows a projected monthly impact calculated as Daily Impact x 30. Does not account for returns or refunds.
AI Prevention Metrics
When AI Prevention is enabled, four additional cards appear showing how the prevention system is performing.
Interventions Shown
The total number of exit-intent popups displayed to shoppers during the selected date range.
Conversions
The number of popups that led to a completed purchase. A shopper counts as a conversion when they see the popup, accept the offer, and complete checkout.
Prevention Rate
The percentage of interventions that resulted in a conversion.
Prevention Rate = (Conversions / Interventions Shown) x 100Added Revenue
Total sales value of orders where NavonaAI prevented cart abandonment. Includes taxes, shipping, and discounts already deducted. Does not account for returns or refunds.
Revenue Breakdown
The Total Sales Impact Summary shows a three-way revenue comparison:
| Metric | Formula |
|---|---|
| Without NavonaAI | Orders Revenue - Prevention Revenue |
| AI Prevention Impact | Prevention Revenue |
| With NavonaAI | Orders Revenue (total) |
A Revenue increase % is shown when prevention revenue is greater than zero:
Revenue Increase = (Prevention Revenue / (Orders Revenue - Prevention Revenue)) x 100This helps you see exactly how much revenue NavonaAI is contributing. Based on total sales at time of purchase — does not account for returns or refunds.
Deep Analytics
The deep analytics view provides additional granular metrics for power users.
Total Sales
Sum of each order's total price at time of purchase. This includes taxes and shipping, with discounts already deducted. Unlike Shopify's Total Sales, this does not account for returns, refunds, or post-purchase order edits.
Total Sales Lost
Same formula as the simplified dashboard — estimated revenue lost to cart abandonment.
Daily Impact
Same formula as the simplified dashboard — estimated daily revenue loss.
Avg Lost Order Value
Estimated average order value per abandoned cart, derived from your total sales and cart-to-order rate.
Avg Lost Order Value = Total Sales Lost / Abandoned CartsThis is an estimate, not a direct measurement.
Cart to Order Funnel
A step-by-step breakdown of your conversion funnel:
- Carts Created — Total carts started
- Orders — Carts that converted to completed orders
- Abandoned — Carts that did not convert
Each step shows the conversion rate between stages.
AI Prevention Funnel
A detailed view of the prevention system's performance:
- Carts — Total carts in the period
- Popups Shown — How many shoppers saw the exit-intent popup
- Accepted — How many shoppers accepted the offer
- Converted — How many accepted offers led to completed orders
Each step shows the rate, so you can identify where shoppers drop off.
Most Abandoned Products
Products from abandoned carts, sorted by revenue at risk. A single cart can contain multiple products, so the total number of abandoned products will typically be higher than the total number of abandoned carts.
Date Range Behavior
- "Last N days" = N days before today (e.g., "Last 3 days" = 3 days before today)
- "Include today" toggle adds the current partial day on top of the selected range (making it N+1 days total)
- All dates are calculated in your store's timezone
Because today's data is incomplete (the day hasn't ended), including today can make trends appear to dip at the end of a chart. This is normal and expected.
Bot Protection
NavonaAI automatically filters out suspicious carts using quantity thresholds to keep your metrics accurate.
- Max total quantity (default: 100) — Carts with more than this many total items are excluded
- Max item quantity (default: 50) — Carts where any single product exceeds this quantity are excluded
Carts exceeding either threshold are excluded from all metrics — abandonment rate, revenue lost, active carts, and popup stats. You can adjust these thresholds in your dashboard settings under Bot Protection.