Metrics & Formulas
Definitions and formulas for every metric shown in the NavonaAI dashboard.
Metrics & Formulas
This page defines every metric shown in your NavonaAI dashboard and explains exactly how each one is calculated.
Simplified Dashboard
The simplified dashboard shows three headline cards that give you an at-a-glance view of your store's abandonment impact.
Total Sales Lost
Revenue lost to cart abandonment. This estimates how much revenue you're missing based on your current cart-to-order conversion rate.
Total Sales Lost = (Funnel Revenue / Cart-to-Order Rate) - Funnel RevenueAbandonment Rate
The percentage of carts that didn't convert to a completed order.
Abandonment Rate = (Abandoned Carts / Carts Created) x 100Your abandonment rate is ranked against industry benchmarks:
| Rating | Range |
|---|---|
| Excellent | 42% or below |
| Good | 42.1% – 52.5% |
| Average | 52.6% – 70% |
| Below Average | 70.1% – 77% |
| Poor | 77.1% – 81.9% |
| Critical | Above 81.9% |
Industry average cart abandonment is around 70%. If your rate is significantly higher, review the Recovery Strategies section for actionable improvements.
Daily Impact
The average revenue lost per day over the selected period.
Daily Impact = Total Sales Lost / Number of Days in PeriodThe card also shows a projected monthly impact calculated as Daily Impact x 30.
AI Prevention Metrics
When AI Prevention is enabled, four additional cards appear showing how the prevention system is performing.
Interventions Shown
The total number of exit-intent popups displayed to shoppers during the selected date range.
Conversions
The number of popups that led to a completed purchase. A shopper counts as a conversion when they see the popup, accept the offer, and complete checkout.
Prevention Rate
The percentage of interventions that resulted in a conversion.
Prevention Rate = (Conversions / Interventions Shown) x 100Added Revenue
The total revenue from orders where the shopper converted through the prevention popup.
Revenue Breakdown
The dashboard shows a revenue comparison:
| Metric | Formula |
|---|---|
| Without NavonaAI | Orders Revenue - Prevention Revenue |
| AI Prevention Impact | Prevention Revenue |
| With NavonaAI | Orders Revenue (total) |
This helps you see exactly how much revenue NavonaAI is contributing.
Deep Analytics
The deep analytics view provides additional granular metrics for power users.
Total Sales
Revenue from orders that went through the full funnel (cart → checkout → order).
Avg Lost Order Value
The average value of abandoned carts — helps you understand the typical size of orders you're losing.
Cart to Order Funnel
A step-by-step breakdown of your conversion funnel:
- Carts Created — Total carts started
- Orders — Carts that converted to completed orders
- Abandoned — Carts that did not convert
Each step shows the conversion rate between stages.
AI Prevention Funnel
A detailed view of the prevention system's performance:
- Carts — Total carts in the period
- Popups Shown — How many shoppers saw the exit-intent popup
- Accepted — How many shoppers accepted the offer
- Converted — How many accepted offers led to completed orders
Each step shows the rate, so you can identify where shoppers drop off.
Most Abandoned Products
Product-level abandonment data showing which products are most frequently left in abandoned carts, along with the revenue at risk for each product.
Date Range Behavior
- "Last N days" = N days before today (e.g., "Last 3 days" = 3 days before today)
- "Include today" toggle adds the current partial day on top of the selected range (making it N+1 days total)
- All dates are calculated in your store's timezone
Because today's data is incomplete (the day hasn't ended), including today can make trends appear to dip at the end of a chart. This is normal and expected.
Bot Protection
NavonaAI automatically filters out suspicious carts using quantity thresholds to keep your metrics accurate.
- Max total quantity (default: 100) — Carts with more than this many total items are excluded
- Max item quantity (default: 50) — Carts where any single product exceeds this quantity are excluded
Carts exceeding either threshold are excluded from all metrics. You can adjust these thresholds in your dashboard settings under Bot Protection.