Reading Your Dashboard

Numbers on their own don't tell the full story. This guide helps you understand what your dashboard metrics mean in context and how to act on what you see.

Understanding Your KPIs

Cart Abandonment Rate

This is your most important top-level metric. A rate around 70% is typical for e-commerce — if you're near this benchmark, the goal is to use prevention and checkout optimization to bring it down incrementally.

• Rate above 80% — something may be creating friction. Review your checkout flow, shipping costs, and trust signals.
• Rate below 60% — strong performance. Focus on maintaining it and optimizing popup conversion rate.
• Sudden spike — could indicate a technical issue, a problematic campaign driving low-intent traffic, or a checkout error. Investigate recent changes.

Revenue Lost

Use this as a motivational benchmark, not a precise figure. It tells you the ceiling of recoverable revenue — the actual recoverable portion is smaller, but NavonaAI's job is to capture as much of it as possible.

Watch for significant changes week-over-week. A sharp increase in Revenue Lost usually means higher traffic volume or higher average order values — not necessarily worse performance.

Popup Conversion Rate

This is the clearest signal of how well your exit-intent intervention is working.

• Below 5% — the offer may not be compelling enough, or the popup timing may need adjustment. Consider increasing the discount amount.
• 5–15% — healthy range for most stores.
• Above 15% — excellent. Be mindful that a very high rate with a large discount may be eating into margins more than necessary.

Revenue Recovered

Track this as a trend, not just a single number. As your traffic grows and your prevention settings mature, Revenue Recovered should grow with it.

Identifying Trends

Week-Over-Week Comparison

Set your date range to the last 14 days and look for patterns. Consistent improvement in conversion rate indicates your settings are dialed in. Flat or declining numbers suggest it's time to experiment with a different discount amount or popup design.

Day-of-Week Patterns

Many stores see higher abandonment on weekdays when shoppers are browsing during work hours but not ready to commit. Weekends often show stronger conversion. If this pattern holds for your store, you might consider A/B testing a more aggressive weekend discount.

Traffic Quality

If your abandonment rate spikes after launching a new ad campaign, the traffic source may be driving low-intent visitors. High abandonment doesn't always mean your checkout experience is the problem — it can mean the audience isn't ready to buy.

What to Do When Numbers Look Off

• Unexpected drop in Popups Shown — verify the NavonaAI theme block is still active in your Shopify theme
• Revenue Recovered drops to zero — check that AI Prevention is still enabled in your settings
• Numbers seem too high or low — review your Bot Protection settings and your selected date range